In this competitive world, organizations are striving to be unique in every way they can, and an increasing number are undoubtedly succeeding. Now, organizations try to sell experiences instead of mere products and services. Studies show people are happier when offered a wholesome experience and today what the customers want is what the organizations aim to provide. the customer has truly become the king in every aspect so no matter what business you’re in, delivering a delightful user experience to your customers might be one of the most important things you do.
Organizations are blurring the line between reality and the virtual world by creating immersive experiences. But what is an immersive experience?
Immersive experiences are the actions that aim to create a new and illusionary environment for the audience by using one or more technologies. One immersive experience can be very different from another. Before moving onto how to create an immersive experience, it is imperative to learn about the 5 types of immersive experience:
- Augmented Reality: Augmented Reality (AR) adds a computer-simulated layer of information to the real environment via technology. Rather than creating a new virtual environment, AR can be thought of as an improvement of the real world.
- Virtual Reality: Virtual Reality (VR) immerses the user in a digital simulation with which they can engage. It’s critical to engage as many senses as possible to make the user feel like they’re really in that virtual environment. And most VR experiences use the usage of specialized hardware like glasses and headsets.
- Mixed Reality: Mixed reality (MR) is a more advanced version of AR that incorporates components of VR. It often integrates all virtual items into the actual environment rather than simply providing information to produce a more immersive experience than AR could provide on its own.
- Digital Twin: Digital twins are virtual replicas of real-world items, processes, or systems that are nearly identical. They’re most typically used in manufacturing and engineering to imitate physical objects so that they can be optimized or studied before being built.
- 360° Content: A 360° image or video is one that you can remotely explore at your own pace and convinience. 360° images and movies, as the name implies, are shot in all directions at the same time and allow you to rotate the viewing angle to see what’s “around you” while watching the video/picture.
To be a leader in these digital trends, consider these 5 strategies that will help you create an Immersive Experience:
Making an experience more immersive is like trying to find ways to make a recipe taste better. There are various methods to achieve it, all of which are subjective, yet some flavour combinations and components are known to go well together.
Here are some tips and techniques for using immersive technology to create a more engaging experience.
- Define your idea:
What do you want people to feel? What kind of experience? What do you want them to think about the experience at the end of it?
Defining what the core experience should (and should not) be makes selecting the ideal technology/approach much easier. Begin with the “grand idea”… Then pick the things that will make that notion a reality.
- Work on the details:
It’s often the small details that bring the major experiences to life. When using technologies like VR or AR to create a fully immersive experience, getting the small details right may make a big difference.
The more realistic you can make it feel, the more immersive it becomes. Sound and video quality, as well as flawless, intuitive interactions, are essential for turning a good immersive experience into a great one.
- Integrate location-based interactions:
Imagine entering a store and having a discount code for something you were considering purchasing appear on your phone. Isn’t that intriguing?
For a long time, marketers have used geofencing to create more immersive experiences like this. However, geofencing and location-based interactions can be utilized for more than just marketing.
- Enable Multi-user interactions:
Allowing people to share their experiences with others is a fantastic way to increase their immersion. It also encourages referrals, which will help you gain more downloads and develop your business.
- Use Positional-Tracking Hardware:
The physical hardware used to provide an immersive experience can sometimes impede intuitive interactions. This is when positional tracking comes in handy.
Sensors in positional tracking hardware detect motion and location concerning its environment, including hand gestures, walking patterns, and more. This enables more intuitive ways of interacting with the virtual world than a headset alone could.
